#Marketing Mix

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Modern Retail
3 months ago
Marketing

DTC Briefing: Why 2024 could be a big year for TV advertising

DTC brands are turning to TV ads to diversify their marketing mix.
Smaller brands are driving the current TV boom. [ more ]
The Drum
5 months ago
Marketing

Retail media needs no hype - its value is obvious

Retail media is gaining prominence in the advertising industry and is becoming an important part of the marketing mix.
Predictions suggest that retail media will continue to grow significantly in the coming years, with expectations of billions of pounds in spending and surpassing traditional linear TV spend in Europe. [ more ]
The Drum
5 months ago
Marketing

Retail media needs no hype - its value is obvious

Retail media is gaining prominence in the advertising industry and is becoming an important part of the marketing mix.
Predictions suggest that retail media will continue to grow significantly in the coming years, with expectations of billions of pounds in spending and surpassing traditional linear TV spend in Europe. [ more ]
The Drum
5 months ago
Online marketing

Retail media needs no hype - its value is obvious

Retail media is gaining prominence in the advertising industry and is becoming an important part of the marketing mix.
Predictions suggest that retail media will continue to grow significantly in the coming years, with expectations of billions of pounds in spending and surpassing traditional linear TV spend in Europe. [ more ]
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